Beer Posters

If you have ever been to an 居酒屋 (izakaya - somewhere between a bar and a restaurant) or a 食堂 (shokudoh - a kind of community drink&eat), you've seen the beer poster with the hot swimsuit gravure idol. I think that you can tell the quality of the establishment by the quality of the beer poster. A ratty old poster from the 80's denotes a stubborn and unrefined cook. A new poster fresh from the beer company says that the cook keeps his store clean and that you'll never get salmonella. But a carefully kept Yuko Aoki poster, clean as the day it was hung, says that this guy has taste and runs a clean store. Something like this, but with beer:



Here are some examples of good Japanese beer posters:
Sapporo:



Asahi Super Dry Bottle:



Asahi Draft:



I couldn't find any Kirin, but I'm hoping SOMEBODY gets the joke!