I noticed that the third Okeihan (who has the cute looks of the first one) is paired with Japanese composer Kida Taro (who is known for his outrageous toupee) in commercials.
He has composed hundreds of jingles in Japan (and especially the Kansai area) and is an altogether cool guy. He also used to be in one of my favorite Kansai based TV shows Saigo no Bansan (The Last Supper) with Nakajima Ramo and a few other Kansai celebrities (Including a very young Hirai from American Zarigani and not Ishino).
Anyway, here is a video of him conducting the music he created, and it is all very catchy stuff - all of his commercial music starts around 3:00. Especially the "Toretore Picchipicchi Kani Ryori" for the legendary Kansai crab restaurant Kani Doraku (3:55). He has a Aaron Copland sound that makes him instantly recognizable.
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